VaxForward

American College Health Association

The American College Health Association (ACHA) partnered with CommunicateHealth to create a digital campaign and toolkit to address vaccine hesitancy and promote COVID-19 vaccination on college campuses. For this project:

• I worked with set branding guidelines to develop materials that would fit in with a wider campaign. I incorporated insights from focus group testing to ensure that the materials were focused on and appealing to the college-aegd, vaccine hesitant audience.
• I created three 15+ page toolkits and over 30 accompanying social media graphics.