Show Me for Emergencies app

Massachusetts Department of Public Health

The Show Me for Emergencies app was developed to facilitate communication in emergency response situations between public health professionals and people with communication challenges.

  • I revised 250 icons across the app to increase readability and understanding for the app audience.
  • With this redesign, I introduced a new illustration style to give the characters authenticity, diversity, and clearer expression, while still meshing well with currently existing icons.
  • Winner of the 2025 Clearmark Award for Best App.

The challenge was to make icons that could stand on their own. As the app is meant for an audience who has trouble communicating, the icons were designed be able to be understood even if their labels could not. I focused on a simple design, trying not to bog them down with too many details that would become harder to distinguish when shown on phones. I also wanted to maintain diversity across the characters that we were representing in the app. The previous design of these icons had stick figures, and we far less relatable to an audience and harder to depict doing very specific activities.