Metrik

Massachusetts Department of Public Health (MDPH)

I served as the lead designer for the Massachusetts Department of Health’s data and workflow solution Metrik. As lead designer, I ensured that the branding reflected the platform’s goal of making data more accessible, actionable, and integrated for public health professionals.

• I drafted and iterated on initial logo and branding concepts based on design scan findings, and developed the final branding guidelines and logo.
• I developed accompanying branded materials, such as 15 persona designs for METRIK users.