AIM Children’s Vaccine materials
ASSOCIATION OF IMMUNIZATION MANAGERS (AIM)
AIM asked CommunicateHealth to help create a media library of free co-brandable assets encouraging new and expecting parents to vaccinate their babies. For this project:
- I served as the lead and only designer for the entire library, developing the branding guidelines and all assets and materials from start to finish.
- I created 16 individual ads, 4 social media graphics, 2 worksheets, and a video that I fully storyboarded and animated. All materials were made in both English and Spanish, and additionally, I remediated the worksheets for 508 compliance.
To begin, I conducted a design scan of similar materials, and used my research to inform a look and feel that would fell familiar yet unique among similar materials.
The chosen color palette is meant to be distinctive, yet still maintain a serene and trustworthy feel. The teals and greens bring a sense of calm, with small pops of peach to infuse bits of cheerfulness and security to the materials. These colors were also chosen to accent the main AIM color palette, so the materials would fit among the AIM website.
